My 12 Point Guide to choosing a Trainer thats Right for you…

Posted: January 8, 2013 in Uncategorized
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In todays Health and Fitness Industry the market is very crowded, there are masses of trainers and gyms offering their own version of programmes, which can make it difficult for you, the customer to know to choose where to put your trust…and hard earned money.

It is for this reason that I have created this guide to help  you know what to look for when choosing a trainer or programme.

This guide is not intended to advertise my own company or generate custom, it is simply a tool for you to use to help you get the most for your money and get the best results possible, wherever you live and whatever your goals.

“A market is never saturated with a good product, but it is very quickly saturated with a bad one”
Henry Ford

As Henry Ford stated in the above quote, markets can become saturated very quickly. Whilst this may seem like a pain it can actually work in your favour.
In todays world, in any business, the philosophy should be “What can we as a business do for you?” not the other way around, as I see in so many of my daily transactions.

Without you, the customer, a business cannot exist…you hold the power.

“It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.”
Henry Ford (again)

If your chosen company aren’t going the extra mile for you and then you are missing out.

So what should you consider when choosing a gym/trainer/programme?…

1/ Your Goals

What are your goals and do they match the programme you are considering?

2/ How do you know it works?

Is there proof that you can achieve your goals with this programme? Have others achieved their goals?

“You cannot build a reputation on what you are about to do”
Henry Ford (and again…The man spoke sense)

3/Do they offer a guarantee?
If a programme works then there should be no worries offering a money back guarantee.

4/Is there an opportunity to try before you buy?
Is there a free taster session that you can attend to see how you like the people, the atmosphere and the training style?

5/ Research/science based programme
Is the programme backed by studies. The most effective programmes will have their foundations backed by research proving the effectiveness of the methods.

6/Is the programme realistic for you?
If you are asked to exercise 5-6 times per week but you struggle for time then this may not be the best option.

7/Can customers leave feedback, both positive and negative, via a public domain, for example Facebook?
If open, honest, uncensored feedback cannot be viewed publicly then you should ask why..

8/ How do they interact with customers?

As mentioned above, today we live in a world where the customer rules…. although most businesses are yet to realize this. If you aren’t receiving fantastic customer service then my advice is spend your money elsewhere.

You are in control of whom you give your hard earned cash to!

9/How much support will you get?
Does the programme assist you every step of the way or are you left to your own devices?

10/Proof of Knowledge
Are there articles written by the trainer that you can read to assess knowledge and get a feel for their attitudes and coaching style.

11/How do they treat people no longer/not paying them?
Do they offer a level of assistance free of charge as they care, or are they simply chasing money?

Is there any incentive or level of accountability to help you achieve your goals? If not then what happens if you decide to quit when it gets difficult?

To summarise, this is not aimed at advertising my own company or criticizing any others.
You may join us or you may join someone else, either way, if in some small way reading this guide helps you to make a more informed decision, you will in turn get better results and that will make writing this worthwhile for me.

Don’t forget, you are the customer, you have the power and any business could not exist without you….


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